This policy sets out how we collect, use, and protect your personal information at The Mackenzie Apartment. We are committed to handling all personal data with care, transparency, and full respect for your privacy rights.

We will always be clear about what information we collect, the reasons we collect it, and how it is used. The Mackenzie Apartment is a self-catering holiday let providing guests with a premium stay experience in Scotland.

This policy applies to personal data collected through our website, through third-party booking platforms, and in the course of managing your booking with us. Our use of your personal data enables us to deliver a high-quality, personal service to every guest.

Who Are We?

In this privacy policy, ‘The Mackenzie Apartment’, ‘we’ or ‘our’ refers to the operator of The Mackenzie Apartment holiday let, accessible at themackenzieapartment.com.

If you have any questions about how we handle your data, please get in touch using the contact details provided at the end of this policy.

How We Collect Information About You

We collect personal information about you in several ways, as detailed below.

Information You Provide Directly

You may contact us to enquire about availability, make a booking, or request assistance, either through our website or by direct communication. When you use our website, we also collect data via cookies and other standard tracking technologies (see the Cookies section below). This may include information about the device you are using to access our site, your operating system, browser settings, and IP address — all of which is standard practice for websites. Your device manufacturer or operating system provider can tell you more about the data your device shares.

Information Provided Via Third-Party Booking Platforms

Your data may be passed to us by third-party booking platforms when you make a reservation through them. We encourage you to review the relevant privacy policies for each platform you use to book:

 

• • Booking.com Privacy Policy — booking.com/content/privacy.html

• • Airbnb Privacy Policy — airbnb.co.uk/terms/privacy_policy

• • MotoPress HotelBooking Privacy Policy — motopress.com/privacy-policy/

When a booking is made through any of these platforms, relevant personal information (such as your name, contact details, and payment information) may be shared with us to enable us to fulfil your reservation.

Publicly Available Information

Occasionally, we may gather information from publicly accessible sources — such as public social media profiles or company websites — to help us provide a more relevant service or respond to enquiries more effectively.

Social Media

Where your privacy settings permit, we may receive limited information from social media platforms if you choose to interact with us there — for example, by tagging us in a post or sending us a message.

The Personal Information We Collect

We may collect and hold the following categories of personal data:

 

• • Your full name

• • Your email address

• • Your postal address and contact details (phone number, mobile number)

• • Booking details, including dates of stay and the number of guests in your party

• • Payment and billing information, where provided

• • Communications, queries, and requests you have submitted to us

• • Any additional personal information you voluntarily provide

• • Technical data such as IP address, browser type, and device information collected automatically via our website

How We Use Your Personal Data

We use personal data collected about you for the following purposes:

 

• • To process and manage your holiday let booking

• • To communicate with you regarding your reservation, including confirmations, reminders, and pre-arrival information

• • To respond to any questions, requests, or complaints you raise with us

• • To maintain accurate records of your relationship with us

• • To improve the quality of our services by analysing usage data and guest feedback

• • To send you relevant correspondence, where you have consented to receive it

• • To display content appropriately across different devices

• • To fulfil our legal and contractual obligations, including those relating to consumer protection and financial regulation

• • To carry out administrative tasks such as accounting and record-keeping

• • To establish, exercise, or defend any legal claims if necessary

How We Protect Your Information

We take the security of your personal data seriously. Appropriate technical and organisational measures are in place to safeguard your information against unauthorised access, loss, or misuse. This includes the use of secure networks and encrypted systems where applicable.

While we take all reasonable steps to protect your data, please be aware that no method of transmission over the internet is completely secure. We will notify you of any data breach where legally required to do so.

Sharing Your Information With Third Parties

We will not sell or pass your personal information to third parties for their own marketing purposes. However, we may share your data with trusted third parties in order to fulfil the purposes described in this policy, including:

 

• • Third-party booking and property management software providers (such as MotoPress HotelBooking)

• • Payment processing services

• • IT service providers who support the operation of our website

• • Analytics and website performance tools

We may also be required to disclose personal information in the following circumstances:

 

• • Where required by law, court order, or regulatory authority

• • In connection with the potential sale or transfer of our business assets, where personal data forms part of those assets

Keeping Your Information Up to Date

We aim to ensure that the personal data we hold about you remains accurate and current. If you become aware that any information we hold is incorrect or out of date, please contact us and we will amend our records promptly. You may also request to opt out of certain data processing activities at any time by contacting us directly via the details at the bottom of this policy.

How Long We Retain Your Data

We retain your personal data only for as long as is necessary for the purposes set out in this policy, or as required by law. For example, certain financial records must be kept for a minimum period in accordance with HMRC requirements. Once data is no longer required, it will be securely deleted or anonymised.

Your Rights Under UK GDPR

Under UK data protection law, you have a number of rights in relation to your personal data. These are summarised below.

The Right to Access Your Personal Information

You have the right to request a copy of the personal data we hold about you. We will provide this unless a legal exemption applies. To make a subject access request, please contact us using the details provided at the end of this policy.

The Right to Rectification

If you believe any information we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Please contact us and we will investigate and update our records accordingly.

The Right to Restrict Processing

You may ask us to restrict how we use your personal data in certain circumstances, for example if you believe the data we hold is inaccurate, if our use of it is unlawful, or if you need us to retain it in connection with a legal claim.

The Right to Erasure (‘Right to Be Forgotten’)

You may request that we delete some or all of your personal data. We will action this request where there are no legal or contractual grounds preventing us from doing so.

The Right to Data Portability

Where we process your data by automated means on the basis of consent or a contract, you have the right to receive that data in a structured, machine-readable format, or to have it transferred to another data controller.

The Right to Object

You have the right to object to the processing of your personal data where it is carried out on the basis of legitimate interests or for direct marketing purposes. Where you object to direct marketing, we will cease processing your data for that purpose immediately.

To exercise any of the above rights, please contact us using the details at the end of this policy. We may ask you to verify your identity before processing your request. All requests will be responded to within one calendar month unless we advise you otherwise.

For further information about your rights, please refer to the guidance published by the UK Information Commissioner’s Office (ICO) at ico.org.uk.

How We Use Cookies

Cookies are small text files placed on your device by websites you visit. They help websites function correctly, remember your preferences, and provide information to the site owner about how visitors use the site.

Google Analytics

We use Google Analytics to understand how visitors interact with our website. This helps us identify areas for improvement and assess the performance of our content. Google Analytics may use your IP address to identify you across multiple devices if you have opted into Google’s data privacy settings. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser extension, available at tools.google.com/dlpage/gaoptout.

MotoPress HotelBooking

Our website uses MotoPress HotelBooking to handle online reservations directly through our site. This plugin may set cookies necessary for the booking process to function correctly. Please refer to the MotoPress privacy policy for further details.

Other Cookies

Our website may use additional cookies from third-party analytics or advertising partners on an occasional basis in order to understand site performance and improve user experience. These are always kept to a minimum.

Managing Cookies on Your Browser

You can disable or restrict cookies through your browser settings. To do this, open your browser’s ‘Help’ menu and search for instructions on managing cookie preferences. Please note that disabling cookies may affect the functionality of some parts of our website, including the booking tool. For more information on managing cookies, visit AllAboutCookies.org.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal obligations. Where significant changes are made, we will notify you via our website or by email where appropriate. The current version of this policy will always be available at themackenzieapartment.com.

Contact Us

If you have any questions, concerns, or requests relating to this privacy policy or the way we handle your personal data, please get in touch:

info@themackenzieapartment.co.uk

You also have the right to lodge a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO), if you believe your personal data has been handled incorrectly. Visit ico.org.uk or call 0303 123 1113 for more information.